If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. But, as an email marketer, being familiar with online influencers is an important addition to your toolkit. If you can catch her attention, the more likely the return of attention. Or, you can buy shoutouts from platforms. As Digital Marketing Specialist at Sensei, Charmaine is backed by 23 years of experience as a journalist. 6 Email and Instagram DM Templates for Influencer Outreach We get it, influencer outreach can be challenging for brands. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Marketing on Tap Episode 19: Social Influencers or Media Buying – Has Influence Marketing Lost Its Way? Last year, one of the world's biggest brands, Proctor & Gamble, said it cut its digital … All that the influencer wants to know at this point is your expectations of what she can do for you, and what’s in it for her. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing … Then choose the best; Keep it under 50 characters. Such email subject lines appeal to the emotions of subscribers. Additionally, email subject lines like the one in the example clearly list down the number of videos in the email. This helps increase the open rate of such email marketing campaigns. This can help in improving the open rates of your email marketing campaign. This is why they’d be very interested in knowing these mistakes. When your email subject lines mention the order number, it becomes clear to them that the email contains information important to them. This is another great example of using “lists” in email marketing subject lines. But do you know what not to write in your outreach email subject line? It sparks the recipients’ innate interest in learning more about your company, thus enabling you to establish a connection with them. Her strong background in news writing, producing and reporting for a Japanese television network, print and online media in the Philippines is a solid base for content marketing. What’s the point of writing an excellent email body if the influencer isn’t … You can unsubscribe from our newsletter at anytime. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. … Top email marketing subject lines like this create a curiosity in the recipients. This survey also found that “salesy” email marketing subject lines achieved the lowest open rates. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. This is a great way to improve your email open rate and brand reputation at the same time because your business is being transparent about things. Ready to find out what subject lines actually work? Logo & Branding 5. YouTube’s subject line is exciting and eye-catching in your inbox. No one likes to make mistakes or fail. It pretty much says everything about what the email contains. Simple and concise, this is another great way to increase your open rates. Influencer marketing has been a marketing trend for a while now. Add your email to get the ebook instantly. That is the partnership email. Influencer marketing was born the moment marketers started collecting endorsements from social media accounts with high followings. However, influencer marketing has been changing step by step beyond many best practices and failures. Rent the Runway, for example, sends out personalized emails to recipients on their birthdays and addresses them by their first name. Take 45 Seconds to See if We’re a Fit for Your Business. It’s that old marketing adage that copy should talk to the benefits rather than the features. Emails with personalized email subject lines are 26% more likely to be opened. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and drive sales. Hi [name], My name is … I also liked the concept of to-the-point subject-lines as they generally grab the attention of subscribers. It’s yet another email marketing campaign that leverages FOMO. See More See more. Once it is gone, it will be gone! In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. I usually charge BIG MONEY to educate and set this up for my clients, but you are getting it for FREE! In as few words as possible, you should be able to say who you are, what your brand/company does, and your goal. “Introducing our Latest (Product/Feature/Service)”, 13. Their open rates ranged somewhere between 1 and 14%. and I’m consistently impressed with it.. What sticks out to me most is your [name 2–3 positive traits].. I’m looking for brand ambassadors that really fit with my brand. For example, the definition of influencer has changed as it doesn’t necessarily mean only celebrities anymore. Here’s an example of an email I received, that I welcomed and responded to. And how do you do that? But the goal is to make her catch your pitch. Do you get the most from your influencer marketing campaigns? There are numerous influencer outreach email tips out there. Incorporating such emails into your campaign can help you grow your sales. Blog posts about expert roundups and advice are everywhere. $75/hr. JetBlue takes advantage of this in the best way in its email marketing subject lines. )”, 26. I particularly liked the idea of adding humour to the subject-lines. It’s direct, concise, and serious so that recipients know Buffer is calmly resolving the issue. Here are 23 email copywriting tips for your next influencer email. Keep coming back for more such information. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. In today ’ s society to launch my clients products which boosted the average by. From Social Media marketing for lots of businesses subscribers feel that they ’ learn! Influencer outreach We get it while you can Steal right Now to claim this... And straightforward email subject lines are great examples of perfect subject lines can appeal... 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